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    Measuring your child's feet

    Print and verify measuring chart accuracy

    Step 1

    • Print out the measuring chart. Make sure that your printer is set to 100% page.

    • Double-check the measurements are correct against a ruler.

      • Download the measuring guide here

    Child foot measurement

    Step 2

    • Place your child’s foot on the paper. Ask them to stand tall with their feet slightly apart.

    • Make sure that their heel is in line with the back of the gauge.

    • Make a mark where the child’s longest toe reaches (note: this is not always the big toe). This is their shoe length.

    Foot width measurement

    Step 3

    • Cut the width measuring tape from the paper. Check the measurements against a ruler.

    • Place it under the child's foot and measure at the widest part of the foot, usually diagonal from the big toe joint to the small toe joint.

    • Take note of the measurement. This is their width.

    Trying on shoes

    Step 4

    • When the new shoes have arrived, it is time to try them on. Once the shoes are fastened securely, ask the child to stand with their weight evenly distributed between both feet.

    • Check that there is a thumb's width between the child's toes and the end of the shoe. If you cannot feel their toes, ask them to wiggle their feet.

    • The shoe should fit snugly in the heel. Give it a little tug as if trying to pull it off. If it stays in place, this is the correct fit.

    • Check that the width is not too tight across the joint.

    UK Size EU Size Column 3
    UK 10 (Junior) EU 28 Data 3.1
    UK 11 (Junior) EU 29 Data 3.2
    UK 12 (Junior) EU 30.5 Data 3.3
    UK 13 (Junior) EU 32 Data 3.4
    UK 1 (Junior) EU 33 Data 3.5
    UK 2 (Junior) EU 34 Data 3.6
    UK 3 (Infant) EU 19 Data 3.7
    UK 4 (Senior) EU 37 Data 3.8
    UK 5 (Senior) EU 38 Data 3.9
    UK 6 (Senior) EU 39 Data 3.10
    UK 7 (Senior) EU 41 Data 3.11
    Download the measuring guide
    UK Size EU Size Column 3
    UK 4.5 EU 21 —
    UK 5 EU 22 —
    UK 6 EU 23 —
    UK 7 EU 24 —
    UK 8 EU 25 —
    UK 8.5 EU 26 —
    UK 9 EU 27 —
    UK 10 EU 28 —
    UK 10.5 EU 29 —
    UK 11 EU 30 —
    UK 12 EU 31 —
    UK 13 EU 32 —
    UK 1 EU 33 —
    UK 2 EU 34 —
    UK 2.5 EU 35 —
    UK 3 EU 36 —
    UK 4 EU 37 —
    UK 5 EU 38 —
    UK Size EU Size Column 3
    Kids 4 (1-2 Years Old) EU 19-20 —
    Kids 5 (1-2 Years Old) EU 20-21 —
    Kids 6 (1-2 Years Old) EU 22-23 —
    Kids 7 (2-5 Years Old) EU 23-24 —
    Kids 8 (2-5 Years Old) EU 24-25 —
    Kids 9 (2-5 Years Old) EU 25-26 —
    Kids 10 (2-5 Years Old) EU 27-28 —
    Kids 11 (Ages 5+) EU 28-29 —
    Kids 12 (Ages 5+) EU 29-30 —
    Kids 13 (Ages 5+) EU 30-31 —
    Kids 1 (Ages 5+) EU 32-33 —
    Kids 2 (Ages 5+) EU 33-34 —
    Kids 3 (Ages 5+) EU 34-35 —
    Kids 4 (Ages 5+) EU 36-37 —
    Kids 5 (Ages 5+) EU 37-38 —
    Kids 6 (Ages 5+) EU 38-39 —
    Kids 7 (Ages 5+) EU 39-40 —
    Kids 8 (Ages 5+) EU 41-42 —
    Kids 9 (Ages 5+) EU 42-43 —
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    Due to our annual stock count, deliveries are taking longer than usual. We anticipate a 10-14 day lead time. If your order is urgent, you can shop in-store, locations and opening times here.

    Due to our annual stock count, orders are taking longer than usual to despatch.
    We anticipate a 10-14 working day lead-time. Thank you in advance for your patience.

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    We aim to be the market leaders in sustainability...

    At SWI, we have taken a leading stance on ethical trading for many years and have started to embed sustainability within the culture of our company and set up an internal sustainability team.

    The team has a clear focus on improvements in a number of key areas and reducing the impact that our day to day operations have on the environment and the communities in which we operate.

    How we aim to be the market leaders in sustainability:

    Investing

    Putting sustainability at the heart of our business not just our supply chain.

     

    Appointment

    Full-time sustainability manager helping us to innovate and drive change that benefits the environment.

     

    Footprint

    Moving to green energy and focusing on removing 2 million single-use plastic bags from our supply chain.

     

    Reporting

    Reporting on sustainability annually and capturing customer feedback on eco issues daily.

     

    End to End

    End to end sustainability from design to retail store operations.

     

    Sedex

    Moving from Sedex Pillar 2 to Pillar 4 (SMETA) audited factories over the next 12-18 months.